When Jason established Vinca Minor in 2013 he made the prescient decision to build his brand around old-vine Mendocino Carignan, a grape few knew of — and even fewer raved about. Since then, his bold, minimalist handling of the grape has earned him much acclaim and placed him at the forefront of California’s natural wine movement. He's also helped make Carignan an emerging star. Now he’s part of California’s experimental vanguard, pushing the the boundaries of fermentation and site expression. With his new beyond-wine project, Moonland, Jason is showing that apples and pears may have an exciting role to play in the future of an industry combatting wildfires, drought and other realities of climate change.